The island of Lošinj, known as the island of vitality, confirmed its status as one of the leaders of Croatian tourism in the first half of 2025, not only for its natural beauty but also for the exceptionally high level of service quality recognized and appreciated by numerous visitors. Data collected through the comprehensive "IQM Destination - Integrated Quality Management" project reveals that guest satisfaction is at an enviable level, setting high standards for the entire sector. A systematic analysis, covering a wide range of tourist services, provides a detailed insight into the effort and dedication of the local community in creating a premium experience for every guest. The results for the first six months of this year show not only the maintenance of quality continuity but also significant progress in key segments of the offer, confirming that Mali Lošinj is a destination that systematically invests in its future.

Systematic quality monitoring as the foundation of success

In the period from January 1 to June 30, 2025, as many as 4,419 guests shared their impressions, and their reviews resulted in an impressive average satisfaction score of 92 on a scale of 100. This high score is not accidental but is the result of a strategic approach and continuous measurement through the IQM Destination project. This is an initiative carried out by the Tourist Board of the Town of Mali Lošinj in cooperation with the renowned company Feel IQM, which specializes in quality management in tourism. The main goal of the project is to create a measurable and sustainable system that connects all stakeholders in the destination – from hoteliers and campsite owners to restaurateurs and service providers at attractions – in order to ensure a coordinated and top-quality service. Particularly important is the fact that the response rate to online comments and guest reviews is as high as 66%, which testifies to the exceptional engagement of local stakeholders and their readiness to actively listen to the needs of guests and react promptly, thus building trust and raising the level of professionalism.

Excellence in all segments of the tourist offer

A more detailed analysis of the collected data reveals that a high level of quality permeates all aspects of Mali Lošinj's tourist offer. Each segment shows enviable results, and in some, a noticeable growth compared to the previous year has been recorded, indicating the successful implementation of improvements based on previous feedback.

Hotel accommodation, as one of the key pillars of the offer, achieved an average score of 91/100, recording a quality growth of almost 1%. What is particularly impressive is the response rate to guest reviews of as high as 96%, which shows an almost complete dedication of hoteliers to communication with guests. Within this segment, the highest score was given to staff hospitality (93/100), which confirms that the human factor is crucial in creating a positive experience. Similar to hotels, campsites also hold a high score of 91/100, with an even more pronounced growth in satisfaction of 2%. Guests in campsites particularly highlighted cleanliness, rating it 89/100, which is crucial for this type of accommodation that attracts nature lovers. The diversity of accommodation capacities, from luxury hotels to family campsites, makes Mali Lošinj attractive to different profiles of guests.

Gastronomy rightly stands out as one of the island's strongest assets. Restaurants have reached an outstanding score of 94/100, with guests particularly praising the friendliness of the staff (93/100) and the exceptionally pleasant ambiance (95/100). These results reflect the richness of the local cuisine, which is based on fresh, indigenous ingredients, as well as the efforts of restaurateurs to create a unique atmosphere. Caffe bars also maintain a high level with a score of 92/100, representing an important part of the destination's daily life.

Natural and cultural attractions, which are the soul of the island, were rated with a high 93/100. Whether it's a visit to the world-famous Muzeju Apoksiomena, exploring the Lošinj Aromatic Garden, or enjoying the view from thematic viewpoints, guests recognize the uniqueness and quality of the content. Particularly pleasing is the data on the growth of satisfaction with the arrangement of beaches, which reached a score of 88/100, an increase of almost 2% compared to last year. From hidden coves like Čikat and Sunčana uvala to family beaches such as Veli žal, continuous investment in cleanliness and facilities brings visible results and contributes to the overall positive impression.

A strategic approach for a sustainable future

The outstanding results that Mali Lošinj achieves are not the result of chance, but of a long-term vision and strategic planning. The "IQM Destination" project allows the Tourist Board and all involved partners to make decisions based on concrete data. Through periodic reporting and comparison with previous periods, areas that require further improvements are clearly identified. Such a proactive approach, focused on constantly raising the quality bar, ensures not only the satisfaction of current guests but also the long-term sustainability and competitiveness of the destination. Investing in employee education, encouraging excellence, and strengthening cooperation among all stakeholders in tourism are proving to be the right path that firmly positions Lošinj as an island of superior service and unforgettable experiences.