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The most desirable employer in tourism: how leading companies attract and retain employees

The tourism industry faces the challenge of attracting and retaining a quality workforce. The most successful companies invest in employees through competitive earnings, benefits and development opportunities, thus creating a motivating work environment and ensuring long-term success in the market.

The most desirable employer in tourism: how leading companies attract and retain employees
Photo by: objava za medije/ objava za medije

The tourism industry is constantly facing the challenge of retaining quality labor, and only the best companies manage to establish a system in which employees not only stay but also develop. In this context, one of the leading hotel groups has once again been recognized as the most desirable employer in the sector, confirming a long-standing tradition of excellence in human resource management.


Recognition through Stability and Innovation


In an environment where seasonal labor dominates the labor market, employers who offer stability, continuous investment in employees, and innovative approaches to workforce management stand out as leaders in the industry. The status of the most desirable employer is not the result of chance, but of a long-term strategic approach based on competitive salaries, reward systems, and adaptable employment models that allow for a balance between private and professional life.


Investment in Employees as the Key to Success


The tourism industry faces the challenge of finding and retaining qualified workers, especially during the peak tourist season. In this context, the most successful companies stand out by implementing benefit systems that allow employees to receive additional perks, such as subsidized accommodation, incentive bonuses, family programs, and opportunities for professional development through additional education and certifications.


Career development is not just an empty phrase but a concrete practice carried out by leading employers in the sector. Through tailored educational programs, employees are enabled to advance within the company, which increases motivation and loyalty to the employer. Internal evaluation and feedback systems allow for continuous optimization of working conditions, while transparency in communication between management and employees ensures a healthy work atmosphere.


Reward Systems and Benefits for Employees


In addition to the base salary, which is adjusted to market conditions and sector competitiveness, leading tourism companies implement a series of additional measures to encourage employees to engage in long-term cooperation. Reward systems often include annual bonuses, seasonal supplements, paid education, and additional benefits such as discounts on services within the hotel group.


Particularly interesting are programs that enable employees to have accommodation at the work destination, making it easier for seasonal workers to travel from more distant regions. Furthermore, there is an increasing focus on flexible working conditions that allow employees to achieve a better work-life balance, which has become crucial in modern business.


Plans for the Future and Expanding the Offer


Tourism companies that want to remain competitive do not rely solely on existing capacities but are constantly working on expanding their offerings. Investments in new hotel complexes, improving infrastructure, and innovations in hospitality are key factors that ensure long-term stability and attractiveness of the destination.


Moreover, the trend of sustainable business practices is increasingly influencing business decisions, with special attention being paid to ecological sustainability and reducing the negative impact of tourism on the environment. Hiring local labor, encouraging environmentally friendly practices, and collaborating with local producers are additional aspects that distinguish top employers from average ones in the tourism sector.


Tourism remains one of the most important sectors of the economy, and a quality relationship with employees is becoming a crucial factor in ensuring long-term success. The best employers recognize the importance of investing in people and continuously improving working conditions, thereby ensuring not only employee satisfaction but also the quality of service that is crucial for maintaining competitiveness in the market.

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Creation time: 15 February, 2025

Tourism desk

Our Travel Desk was born out of a long-standing passion for travel, discovering new places, and serious journalism. Behind every article stand people who have been living tourism for decades – as travelers, tourism workers, guides, hosts, editors, and reporters. For more than thirty years, destinations, seasonal trends, infrastructure development, changes in travelers’ habits, and everything that turns a trip into an experience – and not just a ticket and an accommodation reservation – have been closely followed. These experiences are transformed into articles conceived as a companion to the reader: honest, informed, and always on the traveler’s side.

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Special attention is given to conversations with restaurateurs, private accommodation hosts, local guides, tourism workers, and people who make a living from travelers, as well as those who are only just trying to develop lesser-known destinations. Through such conversations, stories arise that do not show only the most famous attractions but also the rhythm of everyday life, habits, local cuisine, customs, and small rituals that make every place unique. The Travel Desk strives to record this layer of reality and convey it in articles that connect facts with emotion.

The content does not stop at classic travelogues. It also covers topics such as sustainable tourism, off-season travel, safety on the road, responsible behavior towards the local community and nature, as well as practical aspects like public transport, prices, recommended neighborhoods to stay in, and getting your bearings on the ground. Every article goes through a phase of research, fact-checking, and editing to ensure that the information is accurate, clear, and applicable in real situations – from a short weekend trip to a longer stay in a country or city.

The goal of the Travel Desk is that, after reading an article, the reader feels as if they have spoken to someone who has already been there, tried everything, and is now honestly sharing what is worth seeing, what to skip, and where those moments are hidden that turn a trip into a memory. That is why every new story is built slowly and carefully, with respect for the place it is about and for the people who will choose their next destination based on these words.

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