In Zadar, a city of rich history and invaluable cultural heritage, on March 20, 2025, a ceremonial presentation of the innovative tourist project "Welcome Bed and Breakfast" was held, which brought together numerous actors from the family accommodation sector, local producers, lessors and representatives of tourist communities from the entire Zadar County. The event took place at the hotel Kolovare, one of the recognizable symbols of Zadar tourism, and marked an important step in improving the quality and offer of breakfast accommodation in this area.

A New Era in Private Accommodation

"Welcome B&B" is part of the broader "Welcome" concept – a quality mark that the Tourist Board of Zadar County has been developing in recent years to promote the professionalization of family accommodation and its alignment with the latest standards of hospitality and tourist offer. The sub-brand "Bed and Breakfast" focuses on the added value of accommodation that offers breakfast, highlighting the local gastronomic and cultural offer.

The project aims to standardize and highlight facilities that offer a personalized breakfast service with accommodation, whether in the form of traditional serving, self-service concept or a combination with local farm products. In this way, synergy is created between tourism and agriculture, enriching the guest experience and contributing to the development of rural areas.

Education and Promotion to Strengthen Competitiveness

At the workshop, numerous lessors and owners of family farms (OPG) gathered who had the opportunity to listen to lectures by experienced tourism experts. Special attention was paid to topics such as self-service breakfast, the importance of the aesthetic impression of the space, advice for creating menus based on seasonal ingredients and preparation for the arrival of organized study groups and digital nomadism. The lecturers also presented methods for self-evaluation of accommodation through the Welcome system, as well as the possibilities of branding facilities within the B&B segment.

It was emphasized that in modern tourism the quality of content and differentiation are key to success. Guests increasingly appreciate a personalized approach, a feeling of welcome and additional services that go beyond the basic function of accommodation. It is precisely such an offer that "Welcome B&B" seeks to promote, positioning Zadar County as a destination where hosts are educated, motivated and focused on excellence.

The Role of Local Products in Enriching the Tourist Experience

One of the main pillars of the project is to encourage the inclusion of local products in the everyday offer of accommodation facilities. From homemade bread, honey, olive oil, cured meat delicacies to fresh fruits and vegetables from nearby family farms – these are all elements that create an unforgettable experience for the guest. Guests, especially from Western European countries, increasingly seek precisely such a local and sustainable gastronomic offer, which further confirms the validity of the "Welcome B&B" strategy.

Such an approach creates added value not only for the guest, but also for the local community, as it ensures the placement of products from small producers, thereby strengthening the local economy and preserving the authenticity of the region.

Extension of the Tourist Season – the Main Strategic Goal

One of the more important goals of the project is to attract guests during periods outside the main season. Accommodations with breakfast, especially those with additional amenities and a clear quality mark, have the potential to fill capacities in spring, autumn and even during winter. This allows lessors to have a more stable income, and the region to have a more balanced tourist development throughout the year.

Our Recommendation for Your Ideal Accommodation Nearby

• Hotel Kolovare
  
  
  
  • Spacious hotel with a sea view, ideal for families and business guests. Comfortable rooms and breakfast with local products.
  
  
  • Location: Located by the Zadar beach Kolovare, a 10-minute walk from the old town core.
  
  
  • Reasons for recommendation: Top-notch buffet breakfast, friendly staff, pool, parking.
  
  
  • Amenities: Restaurant, wellness area, free Wi-Fi, air-conditioned rooms.
  
  
  • Stars: ★★★★
  
  
  • Recent reviews praise the cleanliness and breakfast. Prices start from 95 € per night. Very popular in the season.
  
  
  
  


• Villa Diana
  
  
  
  • Luxury apartments with a private garden and the possibility of breakfast from local ingredients. Ideal for couples.
  
  
  • Location: Located in the quiet neighborhood of Borik, a 15-minute drive from the center of Zadar.
  
  
  • Reasons for recommendation: Privacy, breakfast in the garden, modern decor.
  
  
  • Amenities: Private parking, kitchen, terrace, free Wi-Fi.
  
  
  • Stars: ★★★★
  
  
  • Guests rate it as exceptionally clean and comfortable. Prices around 110 € per night in season.
  
  
  
  


• Apartmani Lavanda
  
  
  
  • Family-run accommodation with an authentic atmosphere and breakfast that includes homemade products.
  
  
  • Location: In the immediate vicinity of Puntamika, a 5-minute walk from the beach and restaurant.
  
  
  • Reasons for recommendation: Personal approach to guests, homely atmosphere, peaceful environment.
  
  
  • Amenities: Air conditioning, kitchen, parking, terrace with a view.
  
  
  • Stars: ★★★
  
  
  • Very good ratings due to friendly hosts and clean rooms. Prices from 65 € per night off-season.
  
  
  
  

Development Perspectives and Future Plans

The "Welcome Bed and Breakfast" project is just the beginning of a new approach to tourism in Zadar County. In the next phase, it is planned to expand the model to additional destinations, include a larger number of facilities, as well as a stronger integration of digital tools in promotion. Digitalization, e-learning platforms for lessors, and visual standards of facilities are just part of future activities that will further strengthen the "Welcome" brand as a guarantee of quality and professionalism.