In Poreč this year the jubilee 40th Promohotel, an international fair of food, drinks, and tourism equipment, is being held, which brings together leading global brands, innovations in hospitality, and experts from the tourism sector. This renowned event has become an indispensable platform for everyone who wishes to advance their business, introduce new technologies, and follow the latest trends in tourism.

From March 5th to 8th, the Žatika hall will be the central meeting place for over 150 exhibitors representing more than 500 global brands. Fair participants will be able to explore a wide range of products, from the latest gastronomic delicacies and beverages, through innovative equipment for hotels and restaurants, all the way to advanced digital solutions that are changing the way business is conducted in hospitality.

Tourism in the New Era: Digitalization and Sustainability

This year Promohotel places special emphasis on the topics of digitalization and sustainability. The tourism industry is undergoing significant changes, and technological innovations and environmentally conscious concepts are becoming key success factors. Panel discussions and educational programs at the fair will focus on issues such as the application of artificial intelligence in hotel management, sustainable business operations, cost optimization through smart technologies, and new methods of providing personalized service to guests.

Experts from various fields will share experiences on the transformation of hotel and restaurant operations through digital tools, implementation of automation in reception and ordering sectors, as well as the advantages of smart systems in resource management. Sustainable tourism will also be in focus, with innovations presented that enable the reduction of environmental footprint while maintaining a high level of service.

Competition of the Best Pizza Masters

One of the most attractive events of the fair is the prestigious competition of pizza masters, which brings together top pizzaiolos from the entire region. Competitors will vie in preparing both traditional and modern pizzas, using the highest quality ingredients and authentic techniques. There is expected to be strong competition, and the winners will secure a place at the world championship that gathers the best pizzaiolos on a global level.

Besides the competition, visitors will have the opportunity to participate in culinary workshops, tastings, and learn more about the secrets of the perfect pizza, from the selection of flour and dough fermentation to the ideal combinations of ingredients that create an unforgettable taste.

Gastronomic Experience and Innovations in the Food Industry

Promohotel is not only a place for professionals in hospitality and tourism but also for all lovers of top-notch gastronomy. Visitors will be able to enjoy presentations by top chefs, try exclusive delicacies, and get acquainted with the latest food trends. This year, special focus will be on sustainable nutrition, alternative protein sources, craft products, and innovative food preparation techniques.

The latest trends in the wine and beer industry will also be presented, along with the opportunity to taste premium wines and craft beers. Experts will discuss modern production methods, aging, and flavor combining, which will provide a unique experience for all enthusiasts of eno-gastronomy.

Business Networking and Opportunities for Collaboration

Besides providing an overview of the latest products and services, the fair offers an invaluable opportunity for business networking. Numerous B2B workshops, panels, and roundtables are organized, allowing for the connection of hospitality providers, suppliers, and investors. The arrival of numerous experts from the region and around the world is expected, who will exchange experiences and discuss the future of the industry.

A special segment of the fair is dedicated to young entrepreneurs and startups, who will have the opportunity to present their innovative projects and find investors for further development. This format enables the rapid spread of new ideas and accelerates the implementation of modern solutions in tourism and hospitality.

Why Visit Promohotel?

Promohotel is more than just a fair – it is a place of inspiration, education, and business opportunities. It provides visitors with a unique insight into current trends, the possibility to connect with industry leaders, and the chance to try the latest products that are shaping the future of tourism. This year, record attendance and rich content that will satisfy even the most demanding participants are expected.

Entrance to the fair is free for all visitors, with prior online registration. The organizers emphasize that they have prepared content that will enrich the experience of all participants, whether they are experienced professionals or just entering the world of hospitality and tourism.