MG in Europe in 2025 reached 300,000 vehicles sold: growth driven by hybrids, awards and expansion of the sales network

MG in Europe in 2025 broke the 300,000 vehicles sold threshold: growth driven by hybrids, awards and expansion of the sales network

MG Motor ended 2025 with a new record on the European market: the brand reached around 300,000 vehicles sold in Europe for the first time, representing growth of almost 30 percent compared to 2024. The figures came at a time when the European car market is simultaneously facing price pressure, changes in incentives for electric vehicles and ever stricter emissions-reduction targets, while customers increasingly seek a compromise between an affordable price and modern powertrain technology.

The company says that precisely this “value for money” ratio has become a key lever of expansion, along with the fact that MG has in recent years aggressively expanded the availability of models with electrified powertrains. According to data MG published in its press releases for the European and British markets, the record was reached in December, after a strong year-end finish.

Expansion to 34 markets and a network of nearly 1,300 sales partners

Alongside sales growth, the brand simultaneously expanded distribution. In 2025, MG was present in 34 European markets and worked with nearly 1,300 sales partners, which enabled it to cover smaller and mid-sized markets more quickly, while also strengthening its position in larger countries such as the United Kingdom, Italy and Spain. A German expert review of developments in the sector states that the expansion of the sales network has become a “central pillar” of the market-penetration strategy, while also noting that results still vary greatly from country to country.

In Spain, the model mentioned as the driving force is MG ZS: according to the same review, the ZS played an important role in the brand’s overall result in 2025, and in that country it was also among the most sought-after cars and the best-selling SUV in its category. In Italy, an additional step forward was recorded: already every second newly registered MG was fully electric, which points to a stronger penetration of battery models in part of the southern markets. In the United Kingdom, where MG has the longest modern presence, the brand remained the strongest single pillar of European sales, with more than 85,000 registrations in 2025.

Hybrid+ as a “game changer” in a year when customers seek a realistic compromise

MG’s press releases emphasize that the 2025 results are strongly linked to growing demand for self-charging hybrids that the brand labels as Hybrid+. According to company data, pan-European sales of hybrid models reached around 137,000 vehicles, a multiple increase compared to the previous year. This fits a broader market trend: some customers are giving up on the “leap to fully electric” due to price, charging infrastructure or driving habits, and instead choose a hybrid as a transitional solution that in practice brings lower consumption in the city, while retaining the simplicity of long trips without planning charging.

MG also counts on a recognizable SUV format in this story. A special place in the lineup is held by the MG HS (in some markets also known as EHS), which through its hybrid versions has become one of the key sales models. Combined with pricing policy, the manufacturer seeks to offer the customer richer standard equipment compared to some established competitors, which in 2025 became even more evident in the family SUV segment.

Industry awards: the British “Plug-in Hybrid of the Year” and the Croatian “SUV of the Year 2026”

Market momentum was also accompanied by a series of recognitions. What Car?, one of the most influential British automotive media outlets, within its annual awards for 2026, named the MG HS Plug-in Hybrid the winner of the “Plug-in Hybrid of the Year” category. The rationale emphasizes the combination of price, family practicality and officially declared electric range, with the message that “truly good buys” in the PHEV segment are rarely seen, but that the HS stands out here.

In the domestic regional market, the model gained additional visibility through the “Car of the Year 2026” selection organized by TV Automagazin, where the MG EHS/HS received the title “SUV of the Year 2026”. In the show that follows the awards ceremony, as well as in the content announcement on official channels, the MG EHS is listed among the laureates, giving the brand additional marketing weight in a segment where customers often seek “one car for everything” – family, city and travel.

What 300,000 vehicles in one year means and how it fits into the “bigger picture”

MG’s record year comes at a time when the European industry is adapting to new rules and market patterns. The European Environment Agency, in its indicators of electric-vehicle registrations, highlights that battery electric vehicles and plug-in hybrids have become a large component of the new-car market and an important tool for reducing average CO2 emissions from passenger cars. At the same time, after strong growth in previous years, 2024 in the EU also recorded a slight decline in electric-car registrations, which opened space for manufacturers offering a wider spectrum of electrified powertrains – not only BEVs, but also hybrids and PHEVs.

For MG, 300,000 vehicles sold is not just a marketing figure but also a signal of “critical mass” in Europe: higher sales make it easier to invest in the service network, parts logistics and used-vehicle values, which in European purchasing are often just as important as the initial price. Analysts in industry media warn that rapid growth also carries risks – from overloading service capacity to questions about long-term value stability – but at the same time acknowledge that the brand has in a short time moved from a niche into a visible player.

From British heritage to global expansion: where MG is today

In European marketing, MG still relies on its British origin and sporting tradition, but the modern brand is part of a broader global system of production and development. In European press releases, MG regularly emphasizes that it is a brand founded in England in 1924, and that today’s generation of models tries to combine a recognizable name with new connectivity and electrification technologies.

In this context, an earlier data point from MG’s official announcements for the Croatian market is also interesting: as early as 2022, the brand announced that since returning to international markets it had sold more than a million vehicles outside China. That global threshold is today increasingly used as a symbol of the brand’s stabilization, while current European growth suggests that those numbers are increasingly “spilling over” into the most demanding markets as well.

Croatia and the region: growth is visible, but detailed statistics depend on the market

In Croatia and Slovenia, where MG has expanded its presence in recent years, local brand representatives emphasize that the trend of European growth is also felt on the roads. Nenad Pleteš, the brand director for Croatia and Slovenia, said in a media statement that record deliveries are not “just statistics”, but confirmation that customers increasingly seek a vehicle without compromise between price, technology and quality, and that the brand in the region is recording one of the fastest growth rates.

How sustainable that growth will be in 2026 will depend on several factors: vehicle availability (especially in the hybrid SUV segment), price stability, and the development of incentives and infrastructure in individual countries. In its plans for 2026, MG announces further “technological and design breakthroughs” and lineup refreshes, which points to the continuation of a broad-portfolio strategy – from hybrids to fully electric models.

What follows in 2026: lineup renewal and the “second wave” of electrification

In official communications for the British market, MG announced that 2026 will bring new technologies and new models, and part of the market already expects refreshes of key electric models, including further variants of the MG4. The brand will have to respond to shifting demand: some customers still want a fully electric vehicle, but a large segment in 2026 is seeking a rational option that combines lower costs and an easy everyday routine. That is precisely why the battle will be fought in the “middle” – among hybrids and plug-in hybrids – where MG now has a visible advantage in price perception.

If 2025 was the year in which the brand reached a new volume level, 2026 will be a test of the ability to turn that volume into long-term reputation: through quality, service, used-vehicle value and transparent communication about real-world electric-range performance and consumption. Industry awards and the expansion of the sales network provide a tailwind, but the European market traditionally punishes any misstep quickly – which means the “second phase” of expansion will be just as demanding as the first.

Sources:

• MG Motor Europe – press release on the record 2025 and growth in the UK and Europe (link)
• MG Motor UK – “MG moves into the sales fast lane” (300,000 vehicles in Europe, plans for 2026.) (link)
• VISION mobility – analysis of MG’s expansion in Europe (34 countries, nearly 1,300 partners, market results by country) (link)
• What Car? – Car of the Year Awards 2026: Plug-in Hybrid of the Year (MG HS PHEV wins) (link)
• MG Motor UK – press release on winning “Plug-in Hybrid of the Year” at the What Car? Awards 2026. (link)
• TV Automagazin – “Car of the Year 2026” (list of laureates and the show) (link)
• MG Motor (Croatia) – announcement about a million vehicles sold outside China since the brand’s return (link)
• European Environment Agency (EEA) – indicator of electric-vehicle registrations in the EU (electrification market context) (link)