The Valamar reservation center is not just a place that offers tourist services, but also a significant opportunity for career development within the tourism sector. Valamar, as the largest tourist company in Croatia, continuously invests in improving the working conditions of its employees, making it one of the most desirable employers in the Croatian labor market. The company currently employs over 7,000 staff members and maintains high standards not only in providing services to guests but also in its relationship with its employees.

As part of its ongoing efforts to retain and motivate its employees, Valamar has further increased salaries in 2023 and introduced new reward programs. According to reports, the company has invested 20 million euros in employee benefits, including salary increases, bonuses, and programs to improve the quality of life for employees in all destinations where it operates. Employees also have access to quality accommodation options that include a subsidized housing program in Poreč, Rabac, and on the island of Krk, which further facilitates those coming from other parts of Croatia or abroad. Employees are provided with secure accommodation in modern Valamar houses, and a new Valamar house has been opened in Dubrovnik to expand the offerings for seasonal workers.

Additionally, the Valamar reservation center particularly stands out for offering flexibility in work, allowing employees to work from various destinations throughout the year. For example, employees can work from Zagreb during the winter months and from Poreč in the summer, with subsidies for accommodation and food during the summer season. This flexible approach to work helps employees achieve a better balance between work and personal life, which is recognized as a key factor in retaining the workforce, especially in the dynamic tourism sector. Through monthly rewards for the best work results, Valamar also ensures continuous motivation and reward for its employees.

Thanks to these initiatives, Valamar has become recognized as a leader in tourism, with a reputation for caring for its workers. According to a 2023 report, Valamar recorded a revenue growth of 15-16% compared to the previous year, despite challenges posed by inflation and rising costs in the supply chain. Furthermore, Valamar continuously invests in employee education, providing opportunities for professional advancement through internal and external training, further strengthening its position as the most desirable employer in tourism.

One of the key advantages of working at Valamar is the possibility of continuous employment throughout the year, addressing the issue of seasonality in tourism. The company offers the security of long-term employment and enables constant salary growth, which is the result of constructive dialogue with labor unions. Employees working at Valamar earn an average monthly salary between 5,000 and 7,500 kuna, along with a 13th salary for permanently employed workers and bonuses that vary based on seasonal results. Valamar’s reward system also includes Christmas bonuses and special rewards for seasonal workers, ensuring long-term loyalty and satisfaction among its employees.

The reservation center at Valamar is crucial not only for the operational success of the company but also for achieving exceptionally high results in direct sales. Employees at the center handle over half a million inquiries annually through various communication channels, including phone calls, emails, and chat. With such a high sales volume, Valamar ensures a stable source of income and continuously invests in the quality of customer experience. External evaluations through mystery shoppers confirm that Valamar’s reservation center achieves a success rate of up to 95%, which is the result of the dedicated work of all employees.

Valamar’s approach to employees, which includes continuous education, rewards, and the provision of quality working conditions, positions it as a leading employer in the Croatian tourism sector. Valamar employees are at the core of the company’s success, and their satisfaction directly affects the quality of services that Valamar provides to its guests. For these reasons, Valamar has been at the top of the list of the most desirable employers in Croatia for years, with numerous accolades for excellence in tourism and employee care.