Valamar, one of the leading tourist groups in Croatia, continues to strongly invest in its employees, recognizing them as the key to success in the dynamic and demanding tourism sector. The focus of the human resources strategy this year is again the creation of a stimulating and positive working environment that offers employees not only stability, but also opportunities for personal and professional development, along with exceptional flexibility and numerous additional benefits. Special emphasis is placed on expanding the team of the reservation center, a key link in communication with guests and creating the first impression.
Center of Contact and Guest Support: Valamar's Reservation Center
In the very heart of interaction with Valamar guests is their reservation center. Composed of almost 70 experts organized into six teams, the center operates in two strategic locations - in the capital city, Zagreb, and in the Istrian tourist pearl, Poreč. This duality of locations not only allows Valamar access to a wider talent pool, but also provides employees with unique flexibility, which will be discussed further later. The center continuously grows, adapting to the increased scope of business and the increasingly complex demands of the modern tourism market.
Work in the reservation center includes direct and immediate communication with potential and existing guests. Whether it is answering inquiries by phone, providing support by email, or interacting via online chat, every contact is an opportunity to create a top-notch user experience and confirm Valamar's commitment to service quality. Therefore, this segment of business is of exceptional importance for the brand and guest loyalty.
Attractive Working Conditions and Unprecedented Flexibility
Aware of the challenges in the labor market and the importance of attracting and retaining the best talents, Valamar has additionally improved the conditions they offer to reservation center employees this year. The starting net salary now amounts to a competitive 1,200 euros, which ranks this job among the more desirable in the tourism sector. However, the material aspect is only part of the attractive offer.
One of the key elements that distinguishes Valamar's approach is exceptional flexibility. Reservation center employees have the unique possibility of combining work in Zagreb and Poreč during the year. This option, depending on personal preferences and employee needs, allows for adjustment to life circumstances. To facilitate this flexibility, Valamar provides a subsidy for accommodation and meals, which is a significant benefit, especially for employees who choose to work outside their place of residence.
In addition to location flexibility, employees also enjoy predictability of working hours. The work schedule is defined in advance on a monthly basis, which allows for better planning of private life. Regular days off are also provided, crucial for maintaining a balance between business and private life.
Continuous Investment in Employees: Education and Benefits
Valamar prides itself on a culture of continuous learning and development. Newly hired members of the reservation center team do not enter the job left to themselves. Each is assigned a mentor who provides support in the first steps, facilitates getting acquainted with systems and processes, and ensures quick and efficient integration into the team. In addition to mentor support, all employees have access to extensive internal and external training. These programs include the development of communication skills, improvement of foreign language knowledge (which are highly valued and rewarded in working with guests), learning about Valamar's products and services, and acquiring the skills needed to provide a top-notch user experience. Continuous improvement ensures that employees are up-to-date with the latest trends in tourism and services, which directly affects work quality and guest satisfaction.
Recognizing and rewarding success are an integral part of Valamar's culture. In the reservation center, monthly awards are practiced for achieved results and special contributions. The reward system motivates employees, encourages healthy competition, and celebrates the team's joint successes.
The range of benefits does not end there. Valamar employees are entitled to various discounts with more than 300 Valamar partners across Croatia. These discounts can significantly impact daily life and provide additional value to employees.
A particularly attractive benefit, which further emphasizes belonging to the Valamar family and allows employees to experience first-hand the quality they sell, are paid visits to Valamar destinations. This possibility includes visits to popular destinations such as Dubrovnik in the south of the Adriatic or even the famous ski resort Obertauern in Austria. Such visits contribute to a better understanding of Valamar's portfolio, enrich employees' personal experiences, and strengthen their sense of belonging to the company.
A strong team spirit and exceptional work organization stand out as fundamental advantages of the working environment in Valamar's reservation center. An atmosphere of cooperation, mutual support, and a common goal is crucial for achieving high performance and maintaining a positive working atmosphere. It is precisely this dedication to people and the quality of the working environment that has been recognized even outside the company itself.
Recognition of Excellence: Best Contact Center in Croatia
Confirmation of the excellence of Valamar's reservation center came last year, specifically in 2024, when the center won the prestigious award from the portal CX.hr. The award was presented in the category "Contact center with 31 or more workstations", officially declaring Valamar's team the best contact center in Croatia. This recognition is based on the assessment of various aspects of the center's work, including efficiency, quality of communication with guests, organization of processes, and, most importantly, employee satisfaction. The CX.hr portal award represents a strong indicator of Valamar's commitment to the highest standards in customer support and guest relationship management.
Vesna Otočan, director of the reservation center department at Valamar, proudly highlights the importance of the human factor in the center's success. "Our team is constantly growing, but what remains unchanged is a strong focus on our people and the quality of the working environment," states Ms. Otočan. "At Valamar, we firmly believe that our employees are our most valuable resource, which is why we continuously invest significant resources in their education, ensuring flexibility in work, and expanding the range of benefits. We are extremely proud of the spirit of togetherness and the culture that prevails within the team. We provide full support to every new colleague and create an environment where there is room for individual and professional growth," she adds, emphasizing the openness and support that every team member can expect.
Career in Tourism: Opportunity for Motivation and Development
Valamar's reservation center is an ideal opportunity for everyone who wants to build their career in tourism. The job offers a dynamic environment where daily communication takes place with people from all over the world. Knowledge of foreign languages and developed communication skills are not only welcome, but are crucial and valued competencies that are directly reflected through the reward system. Every conversation, whether by phone, email, or chat, represents a new opportunity to resolve inquiries, provide information, assist in planning vacations, and, finally, create an unforgettable user experience that encourages guests to return.
At Valamar, they are actively seeking young, motivated individuals, as well as everyone, regardless of age, who are ready to become part of a positive, ambitious, and dynamic team. The emphasis is on proactivity, a desire for learning and development, and a passion for working with people and providing top-notch service. The company offers clearly defined paths for professional development, allowing employees to advance within the organization and take on new, more demanding roles.
If you recognize yourself in the description and want to become part of a successful story in tourism, explore open positions. All current job opportunities in Valamar's reservation center, as well as in other segments of the company, are available on the specialized online platform "Dobar posao u Valamaru" (Good job at Valamar). Potential candidates can expect not only excellent working conditions, but also a wide range of the mentioned benefits and, most importantly, a stimulating team environment where effort and success are never overlooked, but are systematically recognized and rewarded. Joining the team in Zagreb or Poreč opens the door to a career in one of the most stable and promising industries in Croatia, with security, support, and continuous opportunity for advancement.
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