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Why British media love Croatia: Enthusiasm for Slavonia, Zadar, Istria and Mljet in The Telegraph and Independent

Renowned British media such as The Telegraph, The Mirror and The Independent highlight Croatia as a top destination. They discover the charms of Slavonia and its eno-gastronomy, the lively atmosphere and accessibility of Zadar, the family campsites of Istria such as Veštro near Rovinj and the untouched nature of the paradise island of Mljet. Find out why Croatia is becoming more popular.

Why British media love Croatia: Enthusiasm for Slavonia, Zadar, Istria and Mljet in The Telegraph and Independent
Photo by: Domagoj Skledar/ arhiva (vlastita)

Croatia has found itself under the scrutiny of reputable media houses from the United Kingdom in recent months, whose journalists spare no words of praise describing the country's natural beauty, cultural heritage, and rich eno-gastronomic offer. This heightened media presence significantly contributes to strengthening Croatia's image as a desirable tourist destination in the extremely important British market, but also globally, given the wide readership of these publications.


Well-known titles such as The Telegraph, The Mirror, and The Independent regularly publish articles highlighting the unique aspects of Croatia's tourist offer. It is particularly interesting that alongside the famous coastal destinations, increasing attention is being paid to lesser-known gems in the country's interior, which represent an attractive alternative, especially during the pre-season and post-season periods.


Such positive feedback in the British media is the result of continuous promotional work, as well as the authentic experiences that Croatia provides. Presenting Croatia as a destination that offers more than just sun and sea – as a country rich in history, unforgettable nature, beautiful islands, top-quality gastronomy, and wine – is key to attracting modern travelers seeking genuine experiences.


Slavonia: A hidden eno-gastronomic gem


One example of detailed exploration of less exposed parts of Croatia is an article published in The Independent, entirely dedicated to Slavonia and Baranja. The author skillfully portrays this eastern Croatian region as an authentic refuge, a kind of antithesis to the mass tourism that characterizes some other parts of the Mediterranean. Special emphasis is placed on the rich eno-gastronomic scene that delights visitors.


The journey through Slavonia leads readers to the picturesque place Zmajevac, known for its wine roads and unique "gators" – centuries-old wine cellars dug into the ground, of which there are more than twenty in the area. Describing a visit to Osijek, the administrative and cultural center of the region with its beautiful baroque Fortress (Tvrđa), and its surroundings, the journalist highlights the peaceful and relaxing atmosphere. Tourists do not come here for the hustle and bustle, but for the superb food, award-winning wines, growing craft beer scene, rich culture, and untouched nature, such as the Kopački Rit Nature Park.


The article does not fail to mention an interesting historical tidbit – premium wines from Ilok, especially Traminac, even found their place on the table of the British royal family, served during the coronation of Queen Elizabeth II. This detail underscores the long tradition of winemaking and the quality that Slavonia offers. The region is thus profiled as a destination for true hedonists and lovers of a slower, higher-quality vacation. Find ideal accommodation in Osijek and the surrounding area.


Zadar Riviera: A blend of history and modern attractions


On the other side of Croatia, on the Adriatic coast, a journalist from the British The Mirror took her readers on a journey through Zadar. Her text exudes personal impressions and enthusiasm for the city's atmosphere. She describes it as a place filled with a friendly spirit and optimism, situated in a beautiful coastal setting. The experience is complemented by enjoying Dalmatian specialties and exploring unique city landmarks.


Particularly highlighted are the world-famous modern installations – the Greeting to the Sun, which creates a magical play of light at night, and the Sea Organ, which produces a mesmerizing melody with the power of the waves. These attractions, located on the Zadar waterfront, have become symbols of the city and an essential place for visitors. The journalist did not hide her admiration for the crystal-clear sea that washes the Zadar coast and nearby islands.


What is particularly emphasized in the article is the affordability of Zadar compared to some other popular European destinations. Nowadays, when many travelers carefully plan their budgets, this information makes Zadar even more attractive. The combination of rich history visible at every step, from the Roman forum to medieval churches, modern attractions, and affordable prices, makes this Dalmatian city an extremely attractive destination. Options for accommodation in Zadar are diverse.


Istria: Family vacation in the heart of nature


The prestigious The Telegraph also regularly recognizes the quality of Croatia's tourist offer. In its selection of "The 25 best affordable holiday parks in Europe," it highlighted the Istrian camp Veštar, located near the picturesque Rovinj. This camp is an ideal example of how Croatia successfully combines natural beauty with modern holiday facilities.


The camp is situated in a beautiful bay whose beach has been awarded the Blue Flag, an international recognition for the cleanliness of the sea and coast and the quality of services. The proximity to the charming Rovinj, with its narrow stone streets and art galleries, is an additional advantage. The Telegraph particularly praises the camp's facilities designed for families with children, including a pool complex and animation programs. Modern mobile homes, many of which offer panoramic sea views, ensure a comfortable stay.


It is highlighted that Camp Veštar provides a special family atmosphere, combining relaxation in nature with numerous activities. This recognition confirms the high quality of the camping offer in Istria and Croatia in general, a segment of tourism that attracts an increasing number of guests from Great Britain and other countries. Consider a vacation near Rovinj.


Mljet: Discovered paradise island of the Adriatic


The Telegraph did not forget the Croatian islands, the jewels of the Adriatic Sea. In an article with the intriguing title "10 European paradise islands you probably haven’t heard of," a special place was given to Mljet. This island, located south of the Pelješac peninsula, rightly bears the epithet of one of the greenest islands in the Adriatic.


Most of the island is protected as a National Park, the first such marine park in Croatia. The article describes Mljet as an oasis of peace adorned with dense forests of Aleppo pine and holm oak, two unique saltwater lakes – Veliko and Malo Jezero (Great and Small Lake) – and beautiful hidden coves and beaches with crystal-clear sea, such as the popular Saplunara. A special attraction is the islet of St. Mary in the middle of the Great Lake, which houses a picturesque 12th-century Benedictine monastery.


Presenting Mljet as a lesser-known paradise, The Telegraph recommends it to travelers seeking an escape from the crowds, untouched nature, and opportunities for activities such as hiking, cycling, and kayaking. This island offers an authentic experience of the Mediterranean as it once was, making it irresistible to nature lovers and those seeking tranquility. Explore options for staying on Mljet.


Such affirmative articles, resulting from the personal experiences of journalists who have visited Croatia, are invaluable. Their ability to convey authentic impressions and a passion for discovering new destinations makes them the best ambassadors of Croatian tourism. When experienced travel writers highlight Croatia as a top European destination, detailing specifics like the superb Slavonian wines or the unique atmosphere of Dalmatian cities like Zadar, it represents great recognition for the efforts invested in tourism development and promotion.


The continuous presence in influential British media confirms that Croatia is successfully building an image as a diverse and attractive destination that can satisfy the interests of a wide range of tourists, from those eager for adventure and natural beauty on islands like Mljet, through families seeking quality holidays in campsites such as the one near Rovinj, to gourmets in search of new flavors in regions like Slavonia.

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Creation time: 19 April, 2025

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