In anticipation of the new tourist season, an important initiative is being launched in Poreč that could significantly affect the way private landlords approach their business. On Friday, 28 March 2025, starting at 16:00, in the premises of Udruženja obrtnika na adresi Partizanska 5a, an educational workshop will be held intended for owners of apartments, holiday homes and villas, as well as for everyone considering entering the world of tourist rentals.

Professional development in tourism becomes imperative

Private accommodation in Croatia is experiencing continuous growth, but with it comes an increasing need for service professionalization. Today's guest no longer seeks just a bed and a shower – they seek an experience, personalization, flexibility and security. That is why the Tourist Community of the City of Poreč has designed an education program that addresses the specific challenges faced by local landlords. The focus is placed on two key aspects – digital marketing and market positioning, and the legal and fiscal framework of business operations.

A practical approach in the first half of the workshop

The first part of the workshop will be led by Ivana Bajto Bianconi, a marketing expert with extensive experience in the accommodation sector. The topic she will address includes all the elements that make the difference between average and exceptional accommodation – from understanding the target audience, through price setting, to the visual identity of advertising pages.

• Guest segmentation: learn to recognize who is coming to your region, what their needs are and how to address them.


• Individualization of the offer: examples of how small adjustments in the interior and communication can bring great results.


• Dynamic pricing: how to avoid mistakes with seasonal and last-minute prices.


• Optimization of advertising profiles: which details of photos and descriptions attract the most attention from users on major platforms.


• Role of artificial intelligence: how AI can help in predicting demand, managing reservations and automating communication with guests.


• Response to reviews: properly responding to comments and encouraging satisfied guests to leave their impressions.

Particularly interesting is the section that deals with the use of artificial intelligence in everyday operations. Artificial intelligence is no longer science fiction – it is now a tool that helps manage accommodation capacities, predict market trends, and even enable personalized communication with guests.

Regulations, taxes and sustainability – the second part of the education

The second part of the education is led by Nedo Pinezić, a well-known name in the world of Croatian family accommodation. His presentation is focused on specific issues concerning the legislative framework as well as the future of the rental business. The focus is on increasingly relevant topics such as the new Tourism Act, changes in tax policy and accommodation categorization.

• Tax models: the differences between lump-sum taxation and keeping business books according to receipts and expenses.


• Amendments to laws: what the latest versions of the Building Management Act, property tax and VAT bring.


• Properties for long-term rental: conditions, exemptions and legal provisions.


• Accommodation segmentation: how to distinguish between commercial, non-commercial and special forms of accommodation.


• Marketing for everyone: the small secrets of big campaigns that can also be applied by a landlord with a single apartment.


• Profitability threshold: when your business is no longer a hobby but a serious source of income – and what that means for your obligations.


• Collaboration with the local community: how to jointly shape a quality and sustainable tourist offer.

Through concrete examples from practice, Nedo Pinezić sheds light on common misconceptions among landlords, e.g. that “nothing needs to be changed if everything is going well”, and encourages proactive action within legal frameworks, with maximum use of local resources and advantages.

Why is early registration important?

Due to limited space capacity, the organizers have emphasized that registration is mandatory. All interested parties can register by phone at 052/451 293. Registration guarantees participation as well as direct access to useful materials that will be distributed during the education.

Our recommendation for your ideal accommodation nearby

• Villa Veleniki
  
  
  
  • A peaceful oasis on the outskirts of Poreč, surrounded by vineyards and olive groves, ideal for families.
  
  
  • Location: 10 minutes' drive from the center of Poreč, near the picturesque village of Veleniki.
  
  
  • Reasons for recommendation: perfect tranquility, authentic ambience, excellent connectivity with the city.
  
  
  • Amenities: pool, private parking, barbecue area, kitchen with a dishwasher.
  
  
  • Stars: ★★★★
  
  
  • Reviews praise the quiet and cleanliness; prices are affordable and the property is often fully booked during the season.
  
  
  
  


• Hotel Valamar Parentino
  
  
  
  • A modern hotel focused on families, with numerous activities for children and relaxation for adults.
  
  
  • Location: near Borik Beach and only a 10-minute walk from the old town of Poreč.
  
  
  • Reasons for recommendation: high level of service, children's animation, wellness facilities.
  
  
  • Amenities: restaurant, pool, spa area, bicycle rental, children's club.
  
  
  • Stars: ★★★★
  
  
  • Guests particularly appreciate the breakfast and friendly staff; it is often fully booked during the summer.
  
  
  
  


• Apartmani Villa Mihaela
  
  
  
  • Private apartments with a warm atmosphere of homely comfort, suitable for couples and small families.
  
  
  • Location: quiet neighborhood Finida, just a few minutes' drive from the center of Poreč.
  
  
  • Reasons for recommendation: excellent cleanliness, hospitable hosts, affordable price.
  
  
  • Amenities: air-conditioned apartments, balcony, parking, WiFi.
  
  
  • Stars: ★★★
  
  
  • Guests highlight the ratio of price to quality as one of the best in the vicinity of Poreč.