The Croatian National Tourist Board has adopted the annual work programme for 2025 with a focus on sustainability and tourism development. The plan includes revenues of EUR 55.3 million, promotion of lesser-known destinations and improvement of the quality of service to make Croatia remain a competitive and attractive destination.
A conference on modern trends in gastronomic heritage was held at the Arsenal in Zadar. Experts presented innovative ideas to promote local gastronomy and tourism, emphasizing sustainability, tradition and creativity in creating unique experiences for visitors.
VIDEO: Discovering the charms of Opatija through historical sights, natural beauty and top gastronomy provides an unforgettable experience for all visitors.
The Rijeka Carnival is one of the most important European events, known for its luxurious masks, parades and rich cultural program that attracts thousands of visitors every year and contributes to the preservation of local tradition.
According to MasterIndex for Mastercard, Croatian citizens travel 4.6 times a year on average, with a greater emphasis on domestic tourism, which attracts 55% of travelers. The cost of foreign travel increased significantly, reaching an average of €1,443 per trip, more than double compared to 2019. Winter activities like skiing and adventurous trips to European cities are popular.
The "Valamar takes care of fine brunches" project brings healthy nutrition to the schools of Istria and Rijeka. Students enjoy meals made from local ingredients, promoting health and togetherness.