Tourism in Croatia in 2024 recorded outstanding results with a growth of 4% in arrivals and 1% in overnight stays. Although the summer season is successful, the key challenges lie in the sustainable development of accommodation capacities and the strengthening of tourist traffic in the pre-season and post-season.
The Croatian National Tourist Board participated as a Gold Partner at the prestigious Think mice Mashup Meetings event in Warsaw, bringing together experts from the mice industry. Croatia is proving to be an increasingly attractive destination for business tourism thanks to its rich offer and direct flights, which has further strengthened its position on the market.
Last night, in the restaurant Korak on Plešivica, an exclusive dinner "4 Hands Dinner" was held, which brought together renowned chefs and gastronomy lovers, promoting the Croatian eno-gastronomic scene through sustainability and local ingredients.
In August 2024, Rijeka recorded a significant growth in tourist traffic with 45,191 arrivals, surpassing the previous year. Tourists, especially from Germany and Italy, increasingly recognize Rijeka as an attractive destination, extending their stay in the city.
Lošinj attracts longtime visitors such as families from Vienna, Ulm and Vicenza, who return year after year due to its pristine nature, hospitable hosts and unforgettable experiences. Their loyalty to the island lasts for decades, and their love for Lošinj is passed on to the next generations.
The Croatian National Tourist Board has launched the "Experience Croatia" campaign to attract tourists outside the main season. The focus is on attractions such as nautics, active holidays and eno-gastronomy, and the campaign targets the markets of the Czech Republic, Slovakia, Poland, Italy, Sweden and Hungary.